All Posts by Charles Franklin

From Struggling Author to Entrepreneur: 6 Steps to Make the Shift

Balancing the Art & Business of  Writing Writing a book is part art, part business. Your book is a publishing masterpiece, a work of art. It is also a commodity, something that is bought and sold on the market. Most authors love the “art” and “craft” part of writing. They love turning a draft into […]

Continue reading

Facebook Pages for Authors: Getting Likes From Readers

Facebook Marketing for Authors: Why Do People Like Your Page? If you’re an author looking for marketing advice for Facebook, there is no shortage of tips and advice on how to optimize your page or profile. These tips often focus on”best practices” such as: Posting a professional headshot Creating engaging content Posting regularly and joining groups […]

Continue reading

Getting Into Local Bookstores: Tips For Getting a Spot on the Shelf

Is getting your book in a local bookstore hard to do? Getting your book in a local bookstore isn’t as easy or as difficult as many authors think. Unless you’re lucky, you usually can’t waltz into a bookstore unannounced and come out with a deal. Selling your book in a local bookstore isn’t rocket science, however. […]

Continue reading

5 More Awesome Reasons Authors Need Beta Readers

By now you realize that authors need beta readers. (Beta readers are readers who get a free copy of your completed manuscript book in exchange for an honest and thoughtful review before it’s released to the public.) If you’re not convinced, feel free to check out these posts: Belinda Pollard, owner of Write & Publish […]

Continue reading

6 Ways to Transform Book Testimonials Into Author Marketing Gold

As a writer, the focus is on getting more reviews on Amazon for your book. While that focus is needed on the world’s largest online bookstore, it’s important not to prematurely limit your options. Authors can use a wide array of marketing content to promote and market their books. One of the most underrated tools […]

Continue reading

Why Every Self-Published Author Needs to Read “The Fine Print”

With a title like “”, Mark Levine’s book isn’t the most sexy-sounding book you’ll ever read, but it might be one of the most influential. In this updated edition, author and book publishing expert Mark Levine shares his wisdom on the legal, publishing, and marketing details self-published authors often miss in the excitement of getting […]

Continue reading

Bestselling Author Mindset: 5 Sales Myths Authors Need to Ignore

As a self-published author, your sales success depends on your sales philosophy, education, and the tools you have at your disposal. While you can’t always control the tools at your disposal you can control your beliefs and training. That’s where best-selling authors have the most impact. That’s where we’re going to start. Many self-published authors […]

Continue reading