The benefits of author lectures and book signings

Writing, editing and getting a book published is a battle within itself, but what happens after that? Whether you go down the traditional publishing route or self-publish, the promotion of a book these days is widely left to the author. Events such as book signings and author lectures are seen as a great way to put yourself in front of potential readers, but what are the other benefits. 

Mystery writer Lynne Kennedy, who I recently interviewed (February 13th), provides insight into the advantages of author lectures and books signings. 

There are several obvious benefits to authors for presenting lectures and participating on panels to various audiences. First, of course, they can sell their books, particularly if a book signing follows. The big question is, is it worth the time and effort to do so? Are enough books sold?

I would have to say no. Unless you’re a huge bestselling author, don’t expect to sell many books. Add to this the fact that many readers today don’t buy hard copies as often, and I haven’t found a way to sign a Kindle yet.

Having said that, one really good reason to give talks, etc. is word of mouth. If you are a practiced and entertaining speaker, the members of the audience will spread the word. After all, if you can speak well, surely you can write well. Right?

But the real reason for presenting is not what you’d suspect. It’s not for the audience, it’s for the author. I find that I learn so much more about my subject matter than I did when I initially wrote the book. Often new developments crop up that can be included. For instance, the backstory of my book, Deadly Provenance, was World War II and art stolen by the Nazis. However, today new art is being uncovered almost weekly and repatriated to its original owners. Battles are ongoing even 70 years after the War between museums, collectors, dealers and heirs of original owners. I am continually learning more about the subject of my book.

In fact, as I write this, I‘ve just received two Google alerts: one about an art recovery group launching a new database tomorrow for lost, stolen and disputed artworks. A second about a new center for lost art opening in Magdeburg, Germany. Can’t wait to research my missing Van Gogh!

For me, this is clearly the biggest benefit of speaker engagements.

You can connect with Lynne on Twitter, Google+, LinkedIn and Facebook.

Or you can visit her website


b_Mar-28-Deadly-ProvenanceLecture & Book Signing: Deadly Provenance

When: Saturday, March 28, 2015, 1:30 p.m

Where: Bowers Museum, 2002 North Main Street, Santa Ana, CA

For more information visit

About the Author

Scott Mullins is a freelance writer and digital content manager. When he’s not finding ways to distract himself from writing his novel he writes killer copy for companies all over the world. Connect with Scott on Twitter @ScottMullins86 or LinkedIn. He’s always looking to connect with other writers.

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