Category Archives for "Book Marketing Tips"

6 Reasons To Get To An Australian Writing Festival This Year

Writing is inherently a solitary activity. So, when the Sydney Writing Festival pulls 50,000 attendees, the shock for those that value their personal space is real. However, with international and local big-name guests, and some great locations, there are plenty of reasons to brave the crowds. In fact just in 2017 there are celebrations on […]

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Creating a Professional Email Signature with Links: Why Pro Authors Need One

You’ve probably come across email signatures before. If not, here’s an example of one. Email signatures are tiny blocks of text, images, or links that are included at the bottom of sent emails. Professionals use email signatures like virtual business cards to provide additional links or provide quick updates. Unlike social media, email is something […]

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From Struggling Author to Entrepreneur: 6 Steps to Make the Shift

Balancing the Art & Business of  Writing Writing a book is part art, part business. Your book is a publishing masterpiece, a work of art. It is also a commodity, something that is bought and sold on the market. Most authors love the “art” and “craft” part of writing. They love turning a draft into […]

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Facebook Pages for Authors: Getting Likes From Readers

Facebook Marketing for Authors: Why Do People Like Your Page? If you’re an author looking for marketing advice for Facebook, there is no shortage of tips and advice on how to optimize your page or profile. These tips often focus on”best practices” such as: Posting a professional headshot Creating engaging content Posting regularly and joining groups […]

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Building a Self-Publishing Business with Your Spouse

Guest Post By Jeremy Strozer How many authors are also good at business development? Let’s be honest: we didn’t get into writing so we could build a company. We write because it’s something we love or we have a message we’re trying to proliferate to the world. Few of us want to spend the time […]

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Getting Into Local Bookstores: Tips For Getting a Spot on the Shelf

Is getting your book in a local bookstore hard to do? Getting your book in a local bookstore isn’t as easy or as difficult as many authors think. Unless you’re lucky, you usually can’t waltz into a bookstore unannounced and come out with a deal. Selling your book in a local bookstore isn’t rocket science, however. […]

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5 More Awesome Reasons Authors Need Beta Readers

By now you realize that authors need beta readers. (Beta readers are readers who get a free copy of your completed manuscript book in exchange for an honest and thoughtful review before it’s released to the public.) If you’re not convinced, feel free to check out these posts: Belinda Pollard, owner of Write & Publish […]

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How Romance Author Chantal Ravens Created Her Book Trailer

Many of you may have noticed that I have a book trailer on Youtube for my book: The Damnation Plays. Well, there were several stages in producing the book trailer. Since my camera wasn’t working I decided to use stock images for my book trailer. There were several sites where you can get free stock […]

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3 Ways To Connect With Your Readers

Every writer knows it’s not enough to write and release a book with the expectation it will automatically sell. The modern publishing climate means that readers have more choice than ever before. One of the most effective ways to see your book succeed is to form a connection with readers. This is a long-term approach […]

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6 Ways to Transform Book Testimonials Into Author Marketing Gold

As a writer, the focus is on getting more reviews on Amazon for your book. While that focus is needed on the world’s largest online bookstore, it’s important not to prematurely limit your options. Authors can use a wide array of marketing content to promote and market their books. One of the most underrated tools […]

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8 Great Ways to Find New Readers

All authors want more readers. It’s part of the condition – after they put in hour after hour to hone their manuscript, they want to see it in the hands of the people who’ll appreciate it. But how do they find them? It’s a question with a million different answers, but some ways are more […]

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